6 Best SEO Tools for Beginners & Experts: Free & Paid

(Last Updated On: November 12, 2022)

SEO tools play a big role when it’s about ranking a website’s content on SERPs. Each of the SEO tools helps in a unique and different aspect to make the SEO of the content better. These tools don’t just make the tasks of SEO easy to handle, but they also help in making them better, faster, and more effective.

There are multiple SEO tools and SEO works for different purposes simultaneously. Various services are offered by SEO tools. Some such tools are free while some are paid.

Here is the list of top free SEO tools that help in getting effective ranking results.

Free SEO Tools

There are a lot of SEO tools that help with the quality of content to get a better ranking. A few of them are discussed below.

1.     Google Keyword Planner

Best SEO Tools for Beginners

The Google Keyword planner is an SEO tool that helps in keyword research completely free of charge. It has a simple interface that allows you to input your desired keyword.

Once the user enters the desired keyword, it displays the metrics of average volume, expected competition, average CPC, and more in the result. More than that, it also displays the relevant, short-tail, and long-tail keywords with all metrics in the row.

The keyword planner has one more feature which helps in to look at all the keywords a webpage or a whole website is ranked on.

The user needs to enter a URL for the web page, and the keyword planner will display all the keywords the webpage or website is ranked on.

It is best for beginners as they can perform keyword research and learn useful information about it. On the other side, the information may be a little lacking for an expert but it works just fine for them as well.

2.     DA PA Checker


SEO Tools

Dapachecker.org offers free services which help in off-page SEO. DA stands for domain authority and PA stands for page authority. DA PA checker helps to gauge the strength of backlinks on an individual page or an entire domain.

In SEO, link building is a strategy that is adopted by many brands and businesses. This basically involves reaching out to websites and asking them to publish some content on their platform with a link pointing to the brand’s site.

This basically helps in increasing the authority of the website in the eyes of the search engine.

However, before acquiring links, it is necessary to check the authority of the target website itself. If you get a link from a spammy, low-quality website, it can actually your site’s rank rather than help it.

Dapachecker.org is a great tool that you can use for this purpose. Before reaching out to a website for getting a link, you can simply check its domain authority to see whether it’s worth it or not.

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There are many paid tools that provide SEO services. However, some of them are extraordinary, as they provide accurate results and help in other stuff also related to SEO.

1.     Ahrefs

Best SEO Tools for Beginners

Ahrefs is one of the all-in-one paid SEO tools. It helps in auditing the complete website and lets you see information like errors, mistakes, and faults related to SEO in a website.

It provides information about a website’s ranking on keywords, backlinks, domain authority, and URL authority scores as well.

In keyword research, Ahrefs provides accurate information about the keyword’s volume, competition score, and CPC (cost per click).

The special feature Ahrefs offers is to check the traffic, UR, DR and ranked keywords of multiple websites at once.

This SaaS tool also offers a content management system, which allows a user to get information from different websites.

For beginners, the interface is pretty simple and matrices are easy to understand, while for experts, it is nothing less than the best. The expert SEO user can make a detailed report of bugs and errors as well as strategies to get the results from the website.

2.     SEMrush

Best SEO Tools for Beginners

SEMrush is also an all-in-one SEO tool. It connects with the search console and gives suggestions about backlinks as well as keywords that the user should use on the website. The major use of SEMrush is to analyze the SEO strategy of competitors and optimize it for better performance.

The audit, lets the user know about the number of URLs that are being crawled, indexed, discovered, and more.

Additionally, it scans the backlinks of the competitors and provides sites where users can contact them. SEMrush provides users with a text editor via which they can compose an email regarding backlinks. It is thus possible for a webmaster to ask all the webmasters on which their competitor has a backlink.

For on-page SEO, it has a keyword research tool, which helps by sharing the information of keywords like volume, competition, CPC, and the list of relevant keywords. It is possible to decide on multiple keywords on which ranking is desired and combine them into a long tail keyword to target multiple keywords at once with the big list of relevant keywords.

The beginner can use it for simple purposes like keyword research and backlinks analysis, but when it comes to experts; the user can use it more than SEO purposes as it helps in PPC campaigns, SEM strategies, and more marketing techniques. Furthermore, experts can work on off-page SEO at a great scale, since they can contact the webmasters of competitors’ backlinks directly from SEMrush.

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Free & Paid SEO Tools

There are some SEO tools that are entirely free but still, they have a premium version that works in a better way.

1.     Prepostseo

Best SEO Tools for Beginners

The Prepostseo is a toolkit of major SEO tools, which helps in keeping the content quality high in terms of search engine optimization.

The toolkit includes tools such as a plagiarism checker, paraphrase tool, text summarizing tools, and more.

The SaaS tools help to maintain the quality of content, detect plagiarism, and if the user finds any plagiarism, they can paraphrase it. They can also summarize text for conclusions or synopses.

There are services of over 100 tools that are offered from Prepostseo completely free of charge.

The free version can be fine for beginners. That is because it’s hard for a beginner to work on a word count that is more than 1,000. In the same way, an SEO writer or SEO executive can work easily on paraphrasing the content using a paraphrasing tool and making it better for SEO.

In the free version, the Prepostseo asks to fill in ReCAPTCHA, shows ads, and more. In the paid plan, however, there are no ads or captcha verifications. The input capacity in some tools is also increased.

2.     Yoast SEO

Best SEO Tools for Beginners

The Yoast SEO is a SaaS tool and also a WordPress plugin, which helps in maintaining the quality of content with respect to on-page SEO. It takes care of quality with respect to readability and on-page SEO.

In the readability assessments, this lets the user know how simple the words are used for the audience, the percentage of passive voice sentences in the whole content, the length of paragraphs, and more.

When it comes to SEO, it asks for the focus keyword, which it utilizes in order to find how optimized the content is for that keyword. In this feature, the user learns how often the target keyword appears in the content.

It also shares information like how many images have an ALT tag, and how many headings have a focus keyword, and it lets you optimize your meta tags to make your website look better and rank higher in search results.

Yoast works well for beginners and makes it easy to optimize the content effectively.

There is nothing that lacks in the free version of Yoast SEO, however, to make it better, Yoast offers a premium service in which the user has the ability to optimize the content according to one focus keyword and 4 relevant keywords. In this way, the content has chances to rank on multiple keywords.

Yoast SEO tool, which is a paid version, allows an expert SEO executive to optimize content for multiple keywords at the same time. They can use this SaaS tool to add multiple keywords, and it will let them know which content needs more attention.

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Indeed, SEO tools are important for every SEO person. Regardless of the fact that the user is a beginner or expert, the tools come in handy for any kind of person and any level of experience and help to make things better.