Before the outbreak of the pandemic, virtual conferences were not everyone’s preference. But, with restrictions in traveling and lockdown decisions, event planners had to pivot to virtual event platforms.
A virtual conference is an event where people from different parts of the world gather online to attend various panel discussions, keynote & breakout sessions, and others. The objectives of an online conference or meeting are to obtain more leads, create unique brand experiences, and maximize global reach.
It is necessary to include interactive and engaging features to host a successful online conference. Hence, this is why we have compiled the top virtual conference engagement ideas to make your event unique and realistic.
- 1 1. Conduct Interactive Quizzes
- 2 2. Encourage Real-time Interactive Sessions
- 3 3. Offer Engaging Content to the Attendees
- 4 4. Include Breaks or Plan Shorter Sessions
- 5 5. Use Customized Tools and Automation
- 6 6. Make Way for Networking Opportunities
- 7 7. Provide on-demand Content
- 8 8. On-event Announcements
- 9 9. AI-based Recommendations
- 10 10. Create Immersive Pragmatic Circumstances
- 11 11. Live-streaming Your Virtual Conference
1. Conduct Interactive Quizzes
Virtual conference engagement ideas can be tricky to get right. So, it is vital to think from an attendee’s point of view to make the conference even more engaging.
Quiz sessions are an excellent way to promote the active participation of the attendees throughout the event. Productive quiz sessions also help in giving some valuable learning or insights.
Organizing Q&A rounds during an interactive session ensures that attendees are engaging thoroughly with the speaker. It minimizes the chances of attendees getting distracted or diverted.
2. Encourage Real-time Interactive Sessions
With virtual attendees, it is essential to ensure that you make way for 2-way communications. Make the most of a live chat feature, live polls, and surveys to help recreate the experiences of an in-person conference.
Live polling is an excellent strategy to drive amplified engagement and gauge its level as well. It also helps in learning your attendee’s attention, interests, and feedback. Attendees would never enjoy lengthy sessions where the speakers are continuously speaking and they simply need to listen.
So, take your time and prepare a list of exciting points or ideas that you would want to conduct live polls or quizzes for.
Read More: How Do You Hold Out in a Virtual Exhibition?
3. Offer Engaging Content to the Attendees
Content is the core of any virtual event, and online conferences are no exception. Be very sure about the significant discussions or topics you need to cover during an online conference. With events happening virtually, it is simple to get distracted.
To retain your attendees, create compelling content that attracts the audience and keeps them engaged for a longer time. Consider getting renowned industry experts or speakers on board who hold the expertise of delivering the content remarkably.
They are well-versed in the code of keeping the audience hooked and involved throughout the event.
4. Include Breaks or Plan Shorter Sessions
As stated above, distractions are just one click away for online participants. We understand that it may get boring for people to sit in a place, gazing at the screen for long hours. So, plan your sessions properly and keep the attendee’s viewpoint in mind.
You can also think of including breaks between the sessions. Keep small breaks just before a crucial session so the attendees can relax a little and come back with even more energy.
5. Use Customized Tools and Automation
Customization is an excellent feature of any online event. Therefore, it is essential to look for a virtual event technology to create a customized interface based on business needs.
Excellent customized features and automated tools can enhance the user experience. Make sure to take a demo of your online conference platform to get an idea of its glimpse.
It will help you learn about the necessary assets that are missing when you consider the attendee’s viewpoint.
6. Make Way for Networking Opportunities
Many attendees attend online conferences to learn new things and connect with new people. Therefore, it is vital to look for an ideal virtual conference platform that can incorporate exciting features and endless networking opportunities for people to connect and interact.
You can add virtual networking tables (live chat, audio, and video features), a business card exchange feature, or a B2B meetings scheduler to enable people to connect and know each other.
You can also include chatrooms to let attendees interact or ask questions in real-time. Here, all the speakers, attendees, and exhibitors can choose to discuss a common topic.
7. Provide on-demand Content
Many people wish to access the primary points of a conference even after it’s over. Providing on-demand content or keeping the PDFs, files, videos, and documents accessible post the event makes it even more likable.
8. On-event Announcements
Leverage push notifications or pop-up features to send alerts to attendees regarding an ongoing or upcoming session. These on-event announcements could be either text or video announcements.
You can make a separate digital screen to display these announcements. Besides this, you can also use a prominent mobile event app.
Attendees should be able to access this mobile app soon after they enroll. It will help them scroll through profiles and learn about other attendees who’ll be visiting the event.
9. AI-based Recommendations
AI matchmaking tool helps drive amplified audience engagement at any online conference, meeting, or town hall. Attendees get a chance to connect with like-minded people using this feature.
The virtual event platforms collect the common interests of the attendees while registering or logging into the event. Later, attendees can set multiple filters based on their interest area to connect with others during the event.
10. Create Immersive Pragmatic Circumstances
Leaving an impactful impression right at the beginning of an event helps you gain the attendee’s confidence and trust.
You can select a 3D virtual conference platform that excels in delivering immersive and unique experiences.
You can include dynamic banners, 3D teleportations, GIFs, or a 360-degree tour of the virtual venue to replicate the experiences of an on-site event.
11. Live-streaming Your Virtual Conference
Live interactions are a significant aspect of online conferences. The purpose is to encourage 2-way communications on a real-time basis.
Live video streaming enables the speakers to live to stream their reviews, answer questions, and communicate via live chats with the audience. Broadcasting or live-streaming also enhances the outreach of a conference to a large group of people.
You can also perform multi-channel live streaming services on different platforms like Facebook, Twitter, Or Youtube. It is a great way to spread awareness about any virtual event.
These conference engagement ideas are excellent, but the primary step is to plan a virtual conference. It is vital to follow a strategic approach and include exciting, engaging, and interactive tools while planning.
For this, leverage the most suitable event technology and reasonably choose the virtual event software. These decisive steps help you plan and organize a successful virtual and hybrid event that can cater to the attendee’s expectations.