Why Images Are Important for SEO

(Last Updated On: November 15, 2022)

When you think of search engine optimization (SEO), you probably think of text-based content like website copy and blog posts. And it’s true that well-written and keyword-optimized text is essential for good SEO. However, images can also be a powerful tool in your SEO arsenal. Here’s why:

Images help to break up text and make your content more visually appealing. This can help to keep readers engaged, which is a key ranking factor for Google. In addition, images can help to illustrate your points and make complex concepts more understandable. As a result, including images in your content can actually improve your SEO by making your content more user-friendly.

In addition, images are indexed by Google just like text, which means they can appear in search results. By optimizing your images with keywords and descriptions, you can improve your chances of appearing in relevant search results and driving traffic to your website.

So don’t overlook the power of images when it comes to SEO – they just might be the key to helping your content stand out from the crowd. Are you having trouble optimizing your page on Google? SEO Sunshine Coast can help you rank your page!

5 Ways to Optimize Your Images for faster loading times

1. Use the correct file format

The most common image file formats are JPG, PNG, and GIF. Each of these formats has its own advantages and disadvantages.

JPGs are great for photographs and images with lots of detail. They can be compressed to load quickly without losing too much quality. However, JPGs do not support transparency, so they’re not ideal for images like logos that need to be placed on top of other background images.

PNGs are also suitable for photographs and high-detail images, but they offer better compression than JPGs while still maintaining quality. In addition, PNGs support transparency, making them a good choice for logos and other graphics. However, PNG files can be larger than JPGs, so they may not load as quickly.

GIFs are ideal for simple graphics like logos and icons. They can be compressed to load quickly, and they support transparency. However, GIFs only support a limited number of colors, so they’re not suitable for photographs or images with lots of detail.

2. Resize your images

Large images can take longer to load, so it’s important to resize them before adding them to your website. You can use an image editing program like Photoshop or GIMP to resize your images, or there are online tools like PicResize that can do it for you.

When resizing your images, make sure to keep the dimensions consistent. For example, if you have an image that’s 1000px wide and 500px tall, don’t resize it to 2000px by 1000px. This will make the file size larger without adding any real value. Instead, resize the image to 1000px by 500px or 1500px by 750px.

3. Optimize your images for the web

When you save your images for the web, there are a few things you can do to further reduce their file size.

First, make sure to use the correct file format (JPG, PNG, or GIF) for each image. Each format has different capabilities and compression rates, so using the wrong format can result in unnecessarily large files.

Second, use an online tool to further optimize your images. These tools can help you reduce the file size of your images without losing any quality.

And finally, make sure to save your images at the correct resolution. 72 dpi is sufficient for most web images, so there’s no need to use a higher resolution. This will just result in a larger file size without any benefits.

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4. add alt text to your images

Alt-text is a short description of an image that is displayed if the image cannot be loaded. It’s also used by search engines to index images, so it’s important to include keywords in your alt text that are relevant to your business and the content on your website.

To add alt text to an image, simply select the image and then click the “Add Alt Text” button in the WordPress editor.

5. Use a content delivery network (CDN)

A CDN is a network of servers that deliver content to users based on their geographic location. Using a CDN can help improve the loading times of your website by delivering images and other static content from a server that’s closer to the user’s location.

There are many different CDN providers available, but some of the most popular ones include Cloudflare, MaxCDN, and Amazon CloudFront.

By following these tips, you can optimize your images for faster loading times and better SEO. So don’t neglect your images – make sure to take the time to properly optimize them for your website.

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